OBJET is a high-end furniture brand that seamlessly blends timeless elegance with modern minimalism, creating a refined aesthetic that speaks to a discerning audience. Rooted in craftsmanship, materiality, and artistic expression, the brand embodies a philosophy where each piece is not just furniture but a design statement—a reflection of sophisticated taste and curated living. Drawing inspiration from aspirational brands like Loewe Home, Tom Dixon, and Kelly Wearstler, OBJET takes a distinctive approach to contemporary furniture, balancing heritage and innovation. The brand values natural materials, sculptural forms, and a neutral yet rich color palette, resulting in designs that feel both warm and architectural. At its core, OBJET is about storytelling through design, bringing a gallery-like sensibility into everyday interiors. Whether through tactile finishes, thoughtful proportions, or artistic collaborations, OBJET aims to evoke emotion and elevate the way people experience their spaces.
YEAR
2025
ROLE
ART DIRECTOR
GRAPHIC DESIGNER
AI VISUAL DIRECTOR
SERVICES
ID CONCEPT
AI GENERATED IMAGERY
About the project
For this project, I developed a comprehensive brand strategy that establishes OBJET as a distinctive, aspirational furniture brand in the luxury design space. The process began with in-depth market research, analyzing both direct competitors (Poliform, B&B Italia, Muuto, Ferm Living, Hay Design) and aspirational brands (Loewe Home, Tom Dixon, Kelly Wearstler) to define a unique positioning for OBJET.
The visual identity was meticulously crafted to reflect the brand’s ethos of timeless sophistication and modern minimalism. The typography selection plays a crucial role in shaping the brand’s personality:
Canela was chosen for the logotype due to its refined, editorial-inspired elegance, echoing the world of high-end interiors and design publications.
Graphik complements it with a clean, contemporary aesthetic, ensuring versatility across digital and print applications, particularly for UI/UX elements.To bring the brand to life, I incorporated AI-generated imagery, leveraging advanced tools to explore new creative directions and visualize OBJET’s presence in real-world touchpoints.
The AI-assisted visuals helped craft immersive brand experiences, from digital campaigns and social media assets to real-world applications like showroom displays and editorial-style product photography.The result is a compelling brand narrative and cohesive visual language that seamlessly aligns with the luxury furniture market, positioning OBJET as a highly curated, design-driven brand that resonates with a sophisticated, artful audience.
This will hide itself!
OBJET is a high-end furniture brand that seamlessly blends timeless elegance with modern minimalism, creating a refined aesthetic that speaks to a discerning audience. Rooted in craftsmanship, materiality, and artistic expression, the brand embodies a philosophy where each piece is not just furniture but a design statement—a reflection of sophisticated taste and curated living. Drawing inspiration from aspirational brands like Loewe Home, Tom Dixon, and Kelly Wearstler, OBJET takes a distinctive approach to contemporary furniture, balancing heritage and innovation. The brand values natural materials, sculptural forms, and a neutral yet rich color palette, resulting in designs that feel both warm and architectural. At its core, OBJET is about storytelling through design, bringing a gallery-like sensibility into everyday interiors. Whether through tactile finishes, thoughtful proportions, or artistic collaborations, OBJET aims to evoke emotion and elevate the way people experience their spaces.
YEAR
2025
ROLE
ART DIRECTOR
GRAPHIC DESIGNER
AI VISUAL DIRECTOR
SERVICES
ID CONCEPT
AI GENERATED IMAGERY
About the project
For this project, I developed a comprehensive brand strategy that establishes OBJET as a distinctive, aspirational furniture brand in the luxury design space. The process began with in-depth market research, analyzing both direct competitors (Poliform, B&B Italia, Muuto, Ferm Living, Hay Design) and aspirational brands (Loewe Home, Tom Dixon, Kelly Wearstler) to define a unique positioning for OBJET.
The visual identity was meticulously crafted to reflect the brand’s ethos of timeless sophistication and modern minimalism. The typography selection plays a crucial role in shaping the brand’s personality:
Canela was chosen for the logotype due to its refined, editorial-inspired elegance, echoing the world of high-end interiors and design publications.
Graphik complements it with a clean, contemporary aesthetic, ensuring versatility across digital and print applications, particularly for UI/UX elements.To bring the brand to life, I incorporated AI-generated imagery, leveraging advanced tools to explore new creative directions and visualize OBJET’s presence in real-world touchpoints.
The AI-assisted visuals helped craft immersive brand experiences, from digital campaigns and social media assets to real-world applications like showroom displays and editorial-style product photography.The result is a compelling brand narrative and cohesive visual language that seamlessly aligns with the luxury furniture market, positioning OBJET as a highly curated, design-driven brand that resonates with a sophisticated, artful audience.
This will hide itself!
OBJET is a high-end furniture brand that seamlessly blends timeless elegance with modern minimalism, creating a refined aesthetic that speaks to a discerning audience. Rooted in craftsmanship, materiality, and artistic expression, the brand embodies a philosophy where each piece is not just furniture but a design statement—a reflection of sophisticated taste and curated living. Drawing inspiration from aspirational brands like Loewe Home, Tom Dixon, and Kelly Wearstler, OBJET takes a distinctive approach to contemporary furniture, balancing heritage and innovation. The brand values natural materials, sculptural forms, and a neutral yet rich color palette, resulting in designs that feel both warm and architectural. At its core, OBJET is about storytelling through design, bringing a gallery-like sensibility into everyday interiors. Whether through tactile finishes, thoughtful proportions, or artistic collaborations, OBJET aims to evoke emotion and elevate the way people experience their spaces.
YEAR
2025
ROLE
ART DIRECTOR
GRAPHIC DESIGNER
AI VISUAL DIRECTOR
SERVICES
ID CONCEPT
AI GENERATED IMAGERY
About the project
For this project, I developed a comprehensive brand strategy that establishes OBJET as a distinctive, aspirational furniture brand in the luxury design space. The process began with in-depth market research, analyzing both direct competitors (Poliform, B&B Italia, Muuto, Ferm Living, Hay Design) and aspirational brands (Loewe Home, Tom Dixon, Kelly Wearstler) to define a unique positioning for OBJET.
The visual identity was meticulously crafted to reflect the brand’s ethos of timeless sophistication and modern minimalism. The typography selection plays a crucial role in shaping the brand’s personality:
Canela was chosen for the logotype due to its refined, editorial-inspired elegance, echoing the world of high-end interiors and design publications.
Graphik complements it with a clean, contemporary aesthetic, ensuring versatility across digital and print applications, particularly for UI/UX elements.To bring the brand to life, I incorporated AI-generated imagery, leveraging advanced tools to explore new creative directions and visualize OBJET’s presence in real-world touchpoints.
The AI-assisted visuals helped craft immersive brand experiences, from digital campaigns and social media assets to real-world applications like showroom displays and editorial-style product photography.The result is a compelling brand narrative and cohesive visual language that seamlessly aligns with the luxury furniture market, positioning OBJET as a highly curated, design-driven brand that resonates with a sophisticated, artful audience.
This will hide itself!